Green Pharma

Food colourings are of two types: artificial and natural. Not surprisingly, natural colours are a better alternative as they are wholly derived from plants.

• Off colour foods are generally considered inferior in quality and so colours are added.
  
  
• Colours can also protect vitamins and flavours that may be affected by sunlight during storage.
  
  
• By using colours, we can enhance the natural colour of a dish and introduce decorative colours to other foods.
  
  
• Colour of the food can influence the perceived flavour.

FoodRGB natural white color is a formulated emulsion based on Sorbitol. Sorbitol is also known as glucitol. It is a sugar alcohol with a sweet taste which the human body metabolizes slowly, but completely non-artificial white food coloring.